Jake Retzlaff, the first Jewish starting quarterback in Brigham Young University (BYU) history, has secured a groundbreaking Name, Image, and Likeness (NIL) sponsorship with Manischewitz, the iconic kosher food brand. This partnership marks Manischewitz’s inaugural venture into the NIL space and underscores Retzlaff’s unique role as a cultural ambassador at a university where Jewish representation is minimal.
Affectionately known as “BYJew,” Retzlaff has embraced his heritage both on and off the field. Raised in California, he fondly recalls family traditions such as enjoying matzo with peanut butter, making matzo pizza during Passover, and preparing potato latkes during Hanukkah. At BYU, he continues to share these customs with his teammates, fostering cultural exchange in a predominantly Mormon environment .
The partnership with Manischewitz is more than a promotional deal; it’s a celebration of Jewish pride and tradition. Limited edition matzo boxes featuring Retzlaff’s likeness will be distributed through giveaways, and collaborative content will highlight his Jewish heritage, including recipes and holiday traditions .
Retzlaff’s impact extends beyond the football field. In a state where only 0.2% of residents identify as Jewish, he has become a role model for Jewish youth athletes, demonstrating that cultural identity and athletic excellence can coexist and thrive .
As BYU’s starting quarterback, Retzlaff has led the Cougars to a 10-2 record, throwing for 2,745 yards with 19 touchdowns and 10 interceptions. His leadership and performance have garnered national attention, making this NIL deal a significant milestone in both his athletic and cultural journey .
This partnership between Jake Retzlaff and Manischewitz not only highlights the evolving landscape of college athletics but also emphasizes the importance of cultural representation and pride in sports.
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