In a stunning display of both professional triumph and personal generosity, Chicago Bears’ rookie quarterback Caleb Williams has inked a massive $33.2 million endorsement deal with sports drink giant Powerade. However, it’s what Williams did next that’s truly turning heads across the nation.
Just days after signing the high-profile endorsement deal, Williams announced that he is donating $12.5 million of his new earnings to establish a series of shelters dedicated to supporting homeless youths across Chicago. The initiative, titled “The Caleb Cares Foundation,” aims to provide food, safe housing, mental health support, and educational resources for underprivileged teens and young adults.
“Football has given me a platform, but I’ve always believed it’s what you do off the field that defines you,” Williams said at a press conference on Monday. “There are too many kids out here without a place to sleep or someone to believe in them. I want to be part of changing that.”
The 23-year-old quarterback, selected first overall in the 2025 NFL Draft, has been in the national spotlight for his talent and leadership, but this gesture has earned him widespread praise from fans, fellow athletes, and civic leaders. Chicago Mayor Brandon Johnson commended the move, calling it “a powerful example of what compassionate leadership looks like.”
Powerade, too, has voiced strong support for Williams’ charitable vision. “We’re proud to partner with an athlete who’s as committed to making a difference as he is to excellence in sport,” said a company spokesperson.
The shelters are expected to begin construction later this year, with the first location opening by early 2026. As Williams prepares for his rookie season in the NFL, his early actions already suggest he’s ready to lead — not just on the field, but in the hearts of many.
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